3 gio sang, man hinh laptop van sang quac, toi nhin vao day so nhay mua ma chang thay mot chut hy vong nao. 5 nam lam nghe, toi tung nghi minh nam thop duoc moi thuat toan, moi tam ly khach hang, nhung roi doi quat cho mot cu dau dieng. Toi nhan ra minh dang qua phu thuoc vao nhung cong thuc cung nhac. Nguoi ta cu bao lam nghe nay phai co quy trinh, phai co KPI, nhung su that la neu ban khong mang hoi tho song vao tung con chu, ban chi la mot cai may copy-paste khong hon khong kem.

Do la luc toi bat dau tim kiem nhung trai nghiem moi, nhung noi ma su nhay ben va toc do duoc dat len hang dau. Mot nguoi anh trong nghe tung ri tai toi ve AO88 (xem them tai: https://ao88pavel.com/), noi ma nhip do khong danh cho nhung ke cham chan hay nhung nguoi quen loi mon. Ban dau, toi kha de chung. Lam sao mot nen tang lai co the thay doi tu duy lam viec cua mot ga copywriter von da qua quen voi kieu viet van vo, trau chuot tung dau phay?

Nhung khi thuc su dan than, toi vo le. O day, su toi gian va chuan xac len ngoi. Moi thong diep phai danh trung dich ngay giay dau tien, khong vong vo, khong hoa my rong tuech. No giong nhu viec ban co gang viet mot tieu de quang cao: neu nguoi ta khong dung lai sau 3 giay, cong suc cua ban coi nhu do song do bien.

Tai AO88, toi hoc duoc cach luoc bo nhung tinh tu thua thai, cach bien nhung du lieu kho khan thanh mot cau chuyen co suc nang. Thay vi co nhoi nhet nhung triet ly sao rong, toi tap trung vao cam xuc that, vao noi dau that cua nguoi doc. Cai hay cua viec va cham voi nhung moi truong ap luc cao la no ep ban phai "toi uu hoa" tu duy. Ban khong con thoi gian de mo mong ve mot bai viet hoan hao ve mat ngon ngu; cai ban can la mot bai viet hieu qua ve mat hanh dong.

Nhieu nguoi hoi toi, lam sao de giu duoc cai chat rieng khi ma moi thu deu dang bi cong nghe hoa? Cau tra loi rat don gian: Dung viet cho thuat toan, hay viet cho con nguoi. Nhung con nguoi that, dang ngoi o phia ben kia man hinh, cung dang met moi voi nhung noi dung vo hon day ray tren mang. Ho can mot goc nhin khac, mot trai nghiem thuc te thay vi nhung loi khuyen dao ly.

Dung doi den khi can kiet y tuong moi bat dau thay doi. Doi khi, chinh nhung moi truong tuong chung nhu chang lien quan lai la noi gieo mam cho nhung y tuong dot pha nhat. Neu ban dang tim kiem mot cu hich de thoat khoi vong lap nhat nheo cua ban than, hay thu buoc ra khoi vung an toan. Co the cau tra loi khong nam trong sach vo, ma nam o ngay nhung noi ban it ngo toi nhat. Dam thay doi, dam dan than, do moi chinh la cach de ton tai va but pha trong the gioi phang nay.